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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands, by Kevin Budelmann, Yang Kim, Curt Wozniak
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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
- Sales Rank: #164114 in eBooks
- Published on: 2010-10-01
- Released on: 2010-10-01
- Format: Kindle eBook
Review
"A model of clarity in a field that rarely has any."- Ralph Caplan
"One of the best books I've seen on creating brand identity."
- Candace Mathews, Amway CMO
"Great for professionals, visual junkies, and brand managers."
- Brandchannel.com
From the Author
See also: brand-identity-essentials.com
From the Back Cover
Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.
Brand Identity Essentials�lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
- A one-stop reference for connecting visual design elements for logos to branding concepts.
- Explores S/M/L (small, medium, and large) dynamics of identity design: graphic identities, identity programs, brand identities.
- Demonstrates core identity design principles through a clear organizational structure and a variety of sources and examples.
Most helpful customer reviews
9 of 9 people found the following review helpful.
No substance
By Roby
I expected this book to teach me something, but I am disappointed. There's not much substance in this book. On every page they have listed a title, one or two paragraphs stating the obvious and some pretty pictures. The descriptions go something like this: "Color. Color is a very important element in creating a brand identity. You should select the color carefully. Here are some logos in various colors." There's not enough actionable advice. Don't believe me? Use the "look inside" feature of Amazon, actually read a page and ask yourself what will you do differently based on what's written there.
I'm giving it two stars instead of one star because there are a lot of pretty pictures and I like pictures. The pictures on each page are mostly random though. You could switch those examples between pages and nobody would notice since the authors don't go into any depth explaining the pictures shown on a page.
6 of 6 people found the following review helpful.
Great book for novice designers
By William
I am a graphic design student just wrapping up my college career, looking to jump right into the world of brand identity. Brand Identity Essentials is a great book for students like me who need to build a vocabulary of design, going into the working world. This book not only puts into words many of the principles I've learned throughout my college career, but also teaches me new things. The visual examples are stunning and get the concepts across strong and clear for a visual thinker like me.
3 of 3 people found the following review helpful.
forget the brand developing issues, this can clarify that.
By Leon Irigoyen
I know there is a newer version of this book (that I haven't seen yet) but I love the way the authors explains in a concrete and professional way all the subjects they consider important to include. I use this book for a logo design class and It really helps envision a greater impact in the brand developing issues.
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